Platform Comparison 2025

Student Discount Platforms: Understanding the Ecosystem

UniStart, UNiDAYS, StudentBeans, and Totum all serve students differently. Here's an honest breakdown of what each platform offers and when to use them.

Quick Guide

Which Platform For What?

Most students use multiple platforms - they complement each other

For Maximum Brand Coverage

Use UNiDAYS + StudentBeans

  • 1,000+ brand partnerships each
  • Apple, Nike, ASOS, Amazon discounts
  • Both completely free
  • Different brands on each platform

Compare both before buying - one might have a better deal

For University Support + Discounts + Marketplace

Use UniStart

  • Student discounts like other platforms
  • PLUS student marketplace (list your business)
  • University application support
  • Student finance guidance (up to £18k for EU citizens)
Download Free App

For Physical Student ID + UK Retail

Use Totum (Optional)

  • 10% Co-op discount
  • Physical PASS-approved ID card
  • £ £14.99/year subscription required
  • i Good if you shop at Co-op weekly

Only worth it if you use Co-op regularly

Detailed Comparison

Feature-by-Feature Comparison

Filter by category to see exactly what each platform offers

Feature
Complete Platform
UniStart
Complete Student Journey Platform
MyUniDays
Leading Global Student Discount Platform
StudentBeans
Global Student Discount Network
Totum
Official NUS Student Card & Discounts
Platform PurposePrimary Function
Complete student journey (applications + funding + marketplace + discounts)
Brand discount verification platform
Global student discount aggregation
Student ID card + UK discount platform
University SupportUniversity Application Assistance
Full support across 164 UK universities
University SupportStudent Finance Guidance
Up to £18,000 funding access for EU citizens with settled/pre-settled status
University SupportFree Personal Education Advisor
Dedicated advisor included
University SupportUCAS Application Help
Complete UCAS support
University SupportPersonal Statement Reviews
Professional review service
MarketplaceStudents Can List Their Businesses
Free marketplace for student entrepreneurs
MarketplacePeer-to-Peer Economy
Students create and offer their own deals
MarketplaceSupport Student Entrepreneurs
Community-driven marketplace
MarketplaceStudent-to-Student Commerce
Direct student business discovery
Discount FeaturesBrand Partnerships
Growing network + student businesses
800+ major brands (Apple, Nike, ASOS, Amazon, Sephora)
1,000+ brands globally (Dominos, Google, McDonald's, Ted Baker)
400+ brands (UK-focused)
Discount FeaturesUser Base Size
Growing UK-focused platform
29M+ verified users globally
163M users in 50+ countries
1.6M users (UK)
Discount FeaturesGeographic Focus
UK (deep local value + student businesses)
International (operates in 29+ countries)
International (50+ countries)
UK + ISIC international coverage
Discount FeaturesPlatform Type
Digital platform (web + mobile-friendly)
Digital-only (iOS and Android apps)
Digital-only (web + mobile apps)
Digital + optional physical card
Discount FeaturesDiscount Types
Codes, deals, student business services
Exclusive codes, direct links, in-app offers
Digital codes, QR codes, auto-applied discounts, digital ID
Digital codes, physical card acceptance, cashback
AccessPublic Access to Discounts
Public discounts available (student verification only for exclusive deals)
AccessWho Can Access Platform
Everyone (students get exclusive discounts + marketplace)
Verified students only
Students + graduates + military + teachers + health workers + first responders + parents + people with disabilities
Students + apprentices + professionals + public sector workers + recent graduates
AccessGraduate/Alumni Access
TBD (considering 3-5 year graduate program)
3 years via GRADLiFE (existing members only)
5 years via Grad Beans
5 years for recent graduates
AccessApprentice Eligibility
Yes (as students)
Limited (varies by institution)
Yes (full-time apprentices)
Yes (all UK apprentices Level 2-7)
VerificationStudent Verification Required
Only for student-exclusive discounts and marketplace listing
Required for all features
Required for all features
Required for all features
VerificationVerification Method
.ac.uk email or document upload
Student email, university portal login, student ID upload
.edu email, Beans iD technology, document upload
Institutional login, email, document upload, verification codes
VerificationRe-verification Frequency
Annual verification
Annual (12 months)
Varies by institution
Varies (renewable annually)
PricingCost to Students
£0 (100% Free - no paid tiers)
£0 (Free)
£0 (Free)
£0 (free digital) / £14.99/year (TOTUM+ physical card)
PricingPremium/Paid Tier
TOTUM+ at £14.99/year or £24.99/3 years
PricingPhysical Student ID Card
PASS-approved card (£14.99/year for TOTUM+)
PricingInternational Student Card
Free 1-year ISIC included
PricingAdditional Premium Perks
TOTUM+: Cashback VISA (up to 14%), free tastecard (£74.98 value), Coffee Club
Platform Purpose

Primary Function

UniStartComplete Platform
Complete student journey (applications + funding + marketplace + discounts)
MyUniDays
Brand discount verification platform
StudentBeans
Global student discount aggregation
Totum
Student ID card + UK discount platform
University Support

University Application Assistance

UCAS support, personal statement reviews, course selection guidance, interview prep

UniStartComplete Platform
Full support across 164 UK universities
MyUniDays
StudentBeans
Totum
University Support

Student Finance Guidance

Help with loans, grants, bursaries, funding eligibility, and financial aid applications

UniStartComplete Platform
Up to £18,000 funding access for EU citizens with settled/pre-settled status
MyUniDays
StudentBeans
Totum
University Support

Free Personal Education Advisor

1:1 support for university applications and funding questions

UniStartComplete Platform
Dedicated advisor included
MyUniDays
StudentBeans
Totum
University Support

UCAS Application Help

Guidance through the UK university application process

UniStartComplete Platform
Complete UCAS support
MyUniDays
StudentBeans
Totum
University Support

Personal Statement Reviews

Expert feedback on university application personal statements

UniStartComplete Platform
Professional review service
MyUniDays
StudentBeans
Totum
Marketplace

Students Can List Their Businesses

Photography, tutoring, design services, handmade goods, consulting, etc.

UniStartComplete Platform
Free marketplace for student entrepreneurs
MyUniDays
StudentBeans
Totum
Marketplace

Peer-to-Peer Economy

Students offering services/products to other students and the public

UniStartComplete Platform
Students create and offer their own deals
MyUniDays
StudentBeans
Totum
Marketplace

Support Student Entrepreneurs

Discover and support fellow student businesses while studying

UniStartComplete Platform
Community-driven marketplace
MyUniDays
StudentBeans
Totum
Marketplace

Student-to-Student Commerce

Buy services directly from verified student businesses

UniStartComplete Platform
Direct student business discovery
MyUniDays
StudentBeans
Totum
Discount Features

Brand Partnerships

UniStartComplete Platform
Growing network + student businesses
MyUniDays
800+ major brands (Apple, Nike, ASOS, Amazon, Sephora)
StudentBeans
1,000+ brands globally (Dominos, Google, McDonald's, Ted Baker)
Totum
400+ brands (UK-focused)
Discount Features

User Base Size

UniStartComplete Platform
Growing UK-focused platform
MyUniDays
29M+ verified users globally
StudentBeans
163M users in 50+ countries
Totum
1.6M users (UK)
Discount Features

Geographic Focus

Primary market and regional expertise

UniStartComplete Platform
UK (deep local value + student businesses)
MyUniDays
International (operates in 29+ countries)
StudentBeans
International (50+ countries)
Totum
UK + ISIC international coverage
Discount Features

Platform Type

UniStartComplete Platform
Digital platform (web + mobile-friendly)
MyUniDays
Digital-only (iOS and Android apps)
StudentBeans
Digital-only (web + mobile apps)
Totum
Digital + optional physical card
Discount Features

Discount Types

Format of discounts offered

UniStartComplete Platform
Codes, deals, student business services
MyUniDays
Exclusive codes, direct links, in-app offers
StudentBeans
Digital codes, QR codes, auto-applied discounts, digital ID
Totum
Digital codes, physical card acceptance, cashback
Access

Public Access to Discounts

Can non-students browse or use any platform features?

UniStartComplete Platform
Public discounts available (student verification only for exclusive deals)
MyUniDays
StudentBeans
Totum
Access

Who Can Access Platform

UniStartComplete Platform
Everyone (students get exclusive discounts + marketplace)
MyUniDays
Verified students only
StudentBeans
Students + graduates + military + teachers + health workers + first responders + parents + people with disabilities
Totum
Students + apprentices + professionals + public sector workers + recent graduates
Access

Graduate/Alumni Access

Can graduates continue accessing discounts after university?

UniStartComplete Platform
TBD (considering 3-5 year graduate program)
MyUniDays
3 years via GRADLiFE (existing members only)
StudentBeans
5 years via Grad Beans
Totum
5 years for recent graduates
Access

Apprentice Eligibility

Can UK apprentices access the platform?

UniStartComplete Platform
Yes (as students)
MyUniDays
Limited (varies by institution)
StudentBeans
Yes (full-time apprentices)
Totum
Yes (all UK apprentices Level 2-7)
Verification

Student Verification Required

UniStartComplete Platform
Only for student-exclusive discounts and marketplace listing
MyUniDays
Required for all features
StudentBeans
Required for all features
Totum
Required for all features
Verification

Verification Method

How students prove their status

UniStartComplete Platform
.ac.uk email or document upload
MyUniDays
Student email, university portal login, student ID upload
StudentBeans
.edu email, Beans iD technology, document upload
Totum
Institutional login, email, document upload, verification codes
Verification

Re-verification Frequency

How often students must re-verify their status

UniStartComplete Platform
Annual verification
MyUniDays
Annual (12 months)
StudentBeans
Varies by institution
Totum
Varies (renewable annually)
Pricing

Cost to Students

UniStartComplete Platform
£0 (100% Free - no paid tiers)
MyUniDays
£0 (Free)
StudentBeans
£0 (Free)
Totum
£0 (free digital) / £14.99/year (TOTUM+ physical card)
Pricing

Premium/Paid Tier

Are there paid upgrade options?

UniStartComplete Platform
MyUniDays
StudentBeans
Totum
TOTUM+ at £14.99/year or £24.99/3 years
Pricing

Physical Student ID Card

PASS-approved age verification card

UniStartComplete Platform
MyUniDays
StudentBeans
Totum
PASS-approved card (£14.99/year for TOTUM+)
Pricing

International Student Card

ISIC card for global discounts (42,000+ in 130 countries)

UniStartComplete Platform
MyUniDays
StudentBeans
Totum
Free 1-year ISIC included
Pricing

Additional Premium Perks

Extra benefits beyond standard discounts

UniStartComplete Platform
MyUniDays
StudentBeans
Totum
TOTUM+: Cashback VISA (up to 14%), free tastecard (£74.98 value), Coffee Club

Showing 27 features

Note: Data accurate as of December 2025. Platform features may change. All competitor information sourced from official websites and public documentation.

Platform Profiles

What Makes Each Platform Different

UniStart

Complete Student Journey Platform

New Platform 2024 100% Free

What Makes UniStart Different

UniStart is the only UK platform that combines student discounts (like UNiDAYS/StudentBeans), university application support, student finance guidance, AND a student marketplace where you can list your own business.

Student Discounts + Marketplace
  • Student discounts like other platforms
  • PLUS list your own business for free
  • Peer-to-peer student economy
University Support (Unique)
  • Free university application support
  • Student finance guidance (£18k for EU citizens)
  • Personal education advisor

Best For:

  • Students applying to UK universities who need support
  • EU citizens needing funding guidance (up to £18k available)
  • Student entrepreneurs wanting to list their business
  • Anyone wanting discounts PLUS peer-to-peer marketplace

MyUniDays

Leading Global Student Discount Platform

Established 2011 Free

What They Excel At

  • Largest verified student network - 29M+ users worldwide
  • Best-in-class user experience (highly rated mobile apps)
  • 800+ premium brand partnerships including Apple, Nike, Amazon
  • Industry-leading conversion rates (~50% vs typical 10-20%)

What They Don't Offer

  • Students only - not accessible to general public or non-students
  • No university application support or admissions guidance
  • No student finance advice or funding guidance
  • Cannot list student businesses - corporate brands only

Best For:

Students who shop regularly at major international brands (Apple, Nike, ASOS, Amazon, Sephora)

Use with UniStart: Get university support and marketplace access on UniStart, then activate UNiDAYS with your .ac.uk email for additional brand discounts.

Visit UNiDAYS

StudentBeans

Global Student Discount Network

Established 2005 Free

What They Excel At

  • Largest brand network - 1,000+ partnerships, 10,000+ stores
  • Widest geographic reach - 163M users in 50+ countries
  • Serves 8+ verified groups (students, graduates, military, teachers, health workers, first responders, parents, people with disabilities)
  • Grad Beans - 5 years of post-graduation access

What They Don't Offer

  • Verification required for all features - no public access
  • No university application support or UCAS guidance
  • No student finance advice or funding assistance
  • Cannot list student businesses - established brands only

Best For:

Students wanting maximum brand coverage globally, especially for international shopping, travel, and diverse discount categories

Visit StudentBeans

Totum

Official NUS Student Card & Discounts

Est. 2018 (NUS Extra) £14.99/year

What They Excel At

  • Official NUS endorsement - only NUS-backed student discount platform
  • Physical PASS-approved ID card (age verification for 16-17 and 18+)
  • Free 1-year ISIC card included (42,000+ international discounts in 130 countries)
  • Broadest UK eligibility - students, apprentices (all levels), professionals, public sector workers

What They Don't Offer

  • Best features require £14.99/year TOTUM+ subscription (not fully free)
  • Smaller brand network (400 vs 800-1,000 for competitors)
  • UK-focused only (ISIC provides international coverage but platform is UK-centric)
  • No university application support or admissions guidance

Best For:

UK students who need a physical student ID card (PASS-approved age verification), shop regularly at Co-op, or want international ISIC benefits

Worth it? Only if you shop at Co-op weekly (10% discount pays for the £14.99 fee in 2-3 months) or need a physical student ID card.

Visit Totum
Common Questions

Got Questions? We've Got Answers

Can I use UniStart and UNiDAYS at the same time?

Absolutely! They serve different purposes:

  • UniStart: University support + student finance + discounts + marketplace
  • UNiDAYS: More brand discount codes

Use UniStart for university applications and marketplace, then add UNiDAYS once enrolled for extra brand discounts.

Why can't I list my business on UNiDAYS or StudentBeans?

UNiDAYS and StudentBeans operate on a B2B model - they only work with established brands through formal partnership agreements. Individual students or small businesses can't list themselves.

UniStart is different - we built a marketplace specifically so student entrepreneurs can offer their services and products. It's free to list and you control your own pricing and discounts.

Does UniStart have brand discounts like the other platforms?

Yes! UniStart has student discounts like UNiDAYS and StudentBeans.

The difference: UniStart ALSO adds:

  • • Student marketplace (list your own business)
  • • University application support
  • • Student finance guidance

So you get discounts PLUS these extra features that other platforms don't offer.

Is Totum worth paying for if the others are free?

Only if you regularly shop at Co-op or need a physical student ID card.

Totum's 10% Co-op discount can pay for the £14.99 annual fee in 2-3 months if you spend approximately £40/month there. But if you don't use Co-op, stick with the free platforms (UniStart, UNiDAYS, StudentBeans).

Why should I use UniStart if UNiDAYS has more brand partnerships?

UniStart is designed as a complete student platform with three core pillars:

  1. University application support: Get free personal advisor support and comprehensive student finance guidance throughout your entire application journey
  2. Student marketplace: Connect with fellow students offering services like photography, tutoring, design, and more - a unique community-driven marketplace
  3. Business opportunities: Launch and promote your student side hustle to reach customers within the student community

While UNiDAYS excels at brand partnerships, UniStart combines discounts with the tools you need to get into university and thrive as a student. You can use both platforms together - UniStart for your complete student journey, UNiDAYS for additional brand coverage.

Ready to Start Your University Journey?

Begin with the complete platform: UniStart's free application support, student finance guidance, discounts, and student marketplace.

100% free • No hidden fees • Personal advisor included

Get university support, discounts, and marketplace access all in one place