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Digital Marketing Management for career changers

A foundation year route designed for applicants with non-standard qualifications who want to enter the digital marketing industry in London.

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BA (Bachelor of Arts)

BA Digital Marketing Management with Foundation Year

This route can be pursued with Student Finance when you meet the official criteria.

Review the funding guide, download the UniStart app to chat with real advisors, or return to all courses if you need a different campus or schedule.

Course Description

Our degree programme in digital marketing is intended for individuals who wish to influence how marketing is done in the future via digital platforms. This course will provide you the tools you need for a successful career in digital marketing, regardless of whether you're an aspiring digital marketer or looking to expand on your current knowledge.This course's exams are intended to mimic real-world situations, so you may apply your knowledge and abilities with assurance. Every assignment, from developing social media plans to presenting digital marketing campaigns, gets you ready for the obstacles in the field.Our bachelor's programme in digital marketing emphasises diversity acceptance and the development of global perspectives in addition to information acquisition. Through global case studies and guidance from industry professionals, you will acquire an understanding of how digital marketing is implemented in various situations and cultures. Realise your potential to become a trendsetter in digital marketing. The opportunities are boundless with our industry-aligned curriculum and encouraging learning environment.

What You'll Learn

Foundation Year supports academic skills development for successful progression

Study digital branding, social media marketing, analytics, SEO, and content strategy

Hands-on projects, real-world case studies, and campaign simulations included

Designed to prepare you for roles in marketing, advertising, and digital consultancy

Focus on emerging technologies, consumer behaviour, and global marketing trends

Course Structure

Foundation Year
  • Preparing for Success at University (40 credits)
  • Principles of Business (20 credits)
  • 21st Century Management (20 credits)
  • Project-Based Learning (40 credits)
Year 1
  • The Fundamentals of Marketing (30 credits)
  • The Digital Business (30 credits)
  • Branding and Advertising (30 credits)
  • Website Development and Design (30 credits)
Year 2
  • Innovation in Marketing (30 credits)
  • Marketing Planning Research and Management (30 credits)
  • Customer Experience and Relationship Management (30 credits)
  • The Professional Manager and Leadership (30 credits)
Year 3
  • Marketing and Digital Strategy (30 credits)
  • The Professional Project (30 credits)
  • Consumer Behaviour and The Responsible Marketer (30 credits)
  • The Marketing Consultant (30 credits)

Entry Requirements

Academic Route Two A-Levels at grade EE or equivalent BTEC Level 3 Diploma grade PP or above Ofqual-regulated Level 3 Diploma (minimum 58 credits) Combination of qualifications totalling 32 UCAS points minimum Access to HE Diploma Non-Academic Route Applicants complete a Prepare For Foundation assessment day Demonstrates motivation, commitment, and career goals Mature Students (21+) Minimum 2 years post-GCSE study or equivalent professional experience May include an admissions interview

Don't have A-levels? No problem.

We accept equivalent European qualifications: Diploma de Bacalaureat (Romania), Matura (Poland), Abitur (Germany), Baccalaureat (France), and more. Career changers and mature students with relevant UK work experience are also welcome.

Job Prospects

This degree prepares you for a wide range of careers in digital marketing, brand management, and online business development. You'll graduate with practical experience in campaign planning, content creation, analytics, and digital strategy — making you highly competitive in today's digital-first world. Possible career paths include: Digital Marketing Executive, Social Media Manager, SEO Specialist, Content Marketing Manager, Brand Manager, Marketing Analyst, E-commerce Specialist.

Tuition Fees & Funding

Tuition Fees

£5,760 Year 1, £9,535 Years 2,3,4

Total available per year

up to £23,297

Tuition £9,535 + Maintenance up to £13,762. You pay nothing upfront.

Don't worry about fees. Your advisor will check your eligibility and help you apply for full funding, including any additional grants you may qualify for.

Estimate your funding →

Career Prospects

Graduates go on to work in high-demand roles across the UK:

Digital Marketing Manager £35-55k
Social Media Manager £28-45k
SEO/SEM Specialist £28-42k
Content Marketing Manager £32-50k
Brand Manager £35-55k
Marketing Consultant £35-60k
PPC/Paid Media Manager £30-48k
Marketing Analyst £30-45k

Salary ranges are indicative based on UK market data. Actual salaries depend on location, experience, and employer.

How You'll Learn

This programme uses blended learning combining online study through Canvas VLE with face-to-face workshops. You will work on real-world business challenges, task-based activities, and problem-solving exercises. The curriculum is built around four pillars: digital business, sustainable business, innovative business, and responsible business.

Assessment Methods

Coursework-based: essays, reports, portfolios, project proposals, presentations (oral and video), and an extended final-year project. Online quizzes and open-book assessments. No traditional closed-book exams.

Schedule

Flexible: weekdays and evening classes. Blended learning designed to fit around work and family. Intakes in January and September.

Admissions Interview

Most courses include a short, friendly admissions interview. Before your interview, your UniStart advisor will send you a personalised preparation pack - including a written guide and a video walkthrough - created by our admissions experts specifically for your course.

Students who use our preparation pack have up to a 94% success rate.

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Frequently Asked

Is funding really 100% covered?
Yes, eligible students can receive full funding covering tuition fees and living costs through Student Finance England.
How long does the application take?
Most applications can be completed in 15-30 minutes using our streamlined process and expert guidance.
Can I study part-time?
Many courses offer flexible study options including part-time, evening, and weekend classes to fit your schedule.

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