Personal Statement

What it is

The personal statement is your opportunity to speak directly to admissions tutors within the UCAS form. You describe why you want to study the subject, what relevant experience you bring, and how you engage with the topic outside the classroom.

UCAS limits you to 4,000 characters, so every paragraph must be concise. For most courses, this is the only written sample universities see before inviting you to an interview.

Why it matters

A thoughtful personal statement can balance weaker grades by demonstrating commitment, reflection, and work experience. It also reassures Student Finance and scholarship panels that you have realistic academic goals, especially if you are changing careers.

Admissions teams often use the statement to decide who receives conditional offers when many applicants share similar grades. Strong writing can therefore unlock interviews or portfolio requests you might otherwise miss.

Common mistakes

• Recycling generic phrases: Admissions tutors read thousands of statements, so clichés weaken your message.
• Forgetting structure: Use clear paragraphs covering motivation, experience, skills, and future plans.
• Exaggerating experience: Universities may ask for evidence, and inconsistencies can lead to withdrawn offers.

How UniStart helps

Our advisors can review drafts for clarity and tone, making sure your statement aligns with safe messaging and realistic goals. The UniStart app also includes prompts and example outlines tailored to different subjects, so you always know what to cover.

Next steps

• Draft your statement inside the UniStart app using the guided template.
• Book a feedback session with an advisor before submitting through UCAS.
• Read our article on evidencing work experience within the 4,000-character limit.